GV70 tire noise issues

[IamMalalaY]

I've been having a frustrating experience with the tire noise on my 2023 GV70. The stock Michelin Primacy Tour A/S tires are incredibly loud, especially on rough roads.
I've tried adjusting the tire pressure, but it hasn't made much of a difference. Has anyone else experienced this issue with the GV70?
I'm considering switching to a different tire, but I'm not sure which one would be best.

 

[jumbo31]

How is the noise on good roads? Is it the same? If not, then this might be the 'issue'. If not, test what switching to a different tire would feel like.